DISCOVERY

KICKOFF

As the design lead for ÈRE TV, I arranged a Zoom call for our team to discuss the project details, milestones, and clarify questions. We reviewed initial ideas for user flows, assigning specific flows to each one of us for the next meeting. A shared document was created to collect any team questions. This ensured clear communication and a shared understanding of our goals.

TEAM QUESTIONS BROARD

We documented project-related questions to better understand the goals for the ÈRE TV app. Whenever a team member was unsure what to ask, I encouraged them to research common UX design questions. The answers helped clarify our direction and ensured all team members were aligned on the project's requirements and objectives.

UI INSPIRATION

At the beginning, I initiated design sessions where team members presented competitor product screenshots such as TF1 and TV5 Monde, UI color inspirations, and style examples. We reviewed and discussed these examples to identify effective UI patterns and best practices. Our goal was to create a modern elegant layout. Ensuring a cohesive and visually appealing user experience across the app sections.

COLOUR INSPIRATION

I explored diverse colour palettes to meet ERE TV requirements for a vibrant yet balanced interface, distinct from their corporate site. Focusing on diversity tones, we curated palettes that resonated broadly. I incorporated these palettes across key screens to ensure consistency and vibrancy, emphasising softer primaries and supportive accents that align with the brand's identity and user preferences. These explorations facilitated productive discussions on colour efficacy and visual appeal throughout the design process.